The concept of product competition, hotel marketing, hotel and hotel prices
Price competition bitter fruit
Due to fierce market competition, a famous tourist city, each hotel in order to rob tourists began to promote a series of competition means. A four-star hotel is the first to exit% off bargain "of the off-season activities, and at the same time by reducing team price further price drop-down, which opened a prelude to the city's hotel industry price war. In less than six months, the city's hotel industry price level declined by 2/3. Due to decline in prices, cost rates rise, various hotels have taken measures to reduce costs, including the extensive use of temporary workers, reduce the quality of customer supplies and food raw materials, leading to the proliferation of guest complaints, resulting in travel agency had to abandon the city to design their itineraries choose other city. Due to lack of team source, the hotel will make a fuss in the FIT, they introduced to the taxi drivers soliciting fee, this cost has risen to half of the room price from 20 yuan in the initial of each, resulting in the hotel is miserable, the other hotel industry called crying
Thinking and Problems
① from the case analysis, price cuts which affect the sale of the hotel?
(2) hotel product price?
The ③ hotel product price is worked out, and to consider internal and external factors in the formulation and adjustment of the price?