Hotel brokers to sell their products to the customer to effectively share the marketing functions
Most producers lack direct sales resources and capabilities necessary to the end customer, and these good hotel brokers. Hotel brokers by professionals engaged in marketing, they understand the market, more familiar to consumers on a variety of marketing techniques to master the more skilled, more rich experience in marketing practice, and hold more marketing information and trade relations. Therefore, they undertake marketing functions, the work will be the effectiveness of the marketing costs are relatively low. Hotel intend to enter an unfamiliar geographic markets, with the help of the hotel brokers are more important.
Compensate for lack of hotel marketing, financial, human
Hotel source market in terms of geographical or population structure on a very wide marketing activities on their own strength alone, even if those forces strong, extensive sales outlets located hotel will find that some may refrain from loss of taste, after all, it is distributed to pay a high opportunity cost (ie this part of the funds to invest in his office may derive greater benefits). The sales network of middlemen, can expand the market coverage of the hotel, and to improve their sales efficiency.
Stronger than the hotel marketing capabilities
First of all, the wide range of tourism intermediaries and tourists contact the other hand, hotels, products, services, features familiar products more suited to their needs, so they can recommend to their customers, thereby increasing customer satisfaction, the tourism portfolio of products an integral part of all beneficial; Second, the spatial distance between travel intermediaries and end customers, close more user-friendly customer buying; travel brokers a better understanding of the market is characterized by rich marketing experience, good use of the words can make hotel to get better marketing results.