By exhibition promotional Hotel must do the following aspects.
Hotel in order to participate in exhibitions to achieve marketing purposes, you must do the following aspects:
(1) pay attention to the booth layout and fairs during the arrangements
The purpose of exhibiting their own products to show in front of customers, to attract customers and then deal. Booth selection is very important. Open face of the corner booth than single open face booth more to attract viewers, the costs are not too high; choose a larger flow of the booth is more important, more remote booth effect is greatly reduced. Exhibition Chamber of Commerce advance invitation with a Floor Plan, so early booking to obtain better booth.
The booth is a facade, booth layout, style, form an important role in attracting attention and interest of the exhibitors on behalf of. Better able to attract exhibitors are more concentrated in a small space, it is impossible to patronize all of the booth, and innovative, unlike the general booth exhibitors on behalf of the eyeball. Invite professional design agency best booth design and decoration, but to have the hotel's staff involved, the booth color to the overall harmonization, without too fancy, top of the booth posted significantly strong advertising spray painting, and with lighting effects, so that customers can see very far.
The booth can be set to display food and beverage and hotel model, the kind of room or fitness facilities. In addition, in order to avoid to purely talk to people and distributing promotional products trade fair, the hotel has the necessary arrangements for a number of special promotional items exhibitors, such as the scene to offer food tasting, dance performances.
Note (2) developing
In addition to the dress uniform and wear the badge of the hotel logo, the exhibitors in need of special care of their image. Everyone to stand to welcome, mental shake number, a good mental outlook reflects the vitality and vigorous atmosphere of the hotel. Exhibitors before the show, do not free to slapstick or eat or drink, do not idle in front of the booth, reading the newspaper, a bad impression to the customer.
The face of the the customers patronize booth, take the initiative to say hello, welcome to come visit.
For customers who come to the booth to communicate, to leave their business cards, and invite them to a photo, and on the other side of the card marked. Photo memories of the customer's ease of photos of the exhibition will e-mail to the customer, and photos indicated on the particular show took a photograph, will play a more satisfactory results.
Exchange of client resources with their peers, take the initiative to visit the exhibition counterparts, they recommend the hotel product, and promotional materials will be left to them to obtain promotional materials, in order to receive the complementary sharing of resources results.
Timely follow-up (3) focus on trade fairs
Participate in trade fairs enable the hotel to get to know many customers, but to achieve the effect of promotion, the hotel must attach great importance to the timely follow-up, the first customer to classify customers according to the process and the outcome of the exhibition negotiations with customers, for official customers, potential customers, invalid client. Formal customer and old customers and old customers to ask what recommendations they had used the product, the future needs of what kind of product; potential customers means that there is a clear intention of ordering your products that need further follow-up to identify some details can be orders of customers; invalid customer refers to only at the show leave a business card, no exchange, and the other is just to collect some information of customers. According to the classification of customers, we should focus on key customer contact, first contact key customers, prioritize and promotions to customers by mail, telephone, sales visits and other means.
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