What are the requirements on the hotel network marketing?
A Hotel B Hotel is a southern city two strength competitors. In network marketing, the two hotels to select different modes: A Hotel Select a hotel Internet marketing consultant company for development and maintenance of the overall design; B Hotels is to buy a website template, hire website developers, their Website Design and website promotion.
A year later, A hotel online booking effectiveness significantly, B, deserted hotel website transactions, coupled with the management site cost is too high, then shut down the site, quit network marketing. Also do "network marketing" and why the two hotels the results obtained are so different? We look at two hotels, the specific implementation of network marketing:
, First of all, on the basis of the factors in the analysis of hotel market positioning, competitive environment, target customers, sales channels, develop goals and strategies of network marketing and network marketing development of the overall input-output ratio.
② According to the network marketing strategy, web programming, web promotion plan.
The ③ selection of professional interface designers and functionality developers to create Web site; and the selection of suitable ways to promote and promote keywords.
④ In the website construction is completed, the hotel staff, from management to operators, network marketing training.
The ⑤ regularly updated content of the website so that visitors can understand the latest developments and the latest products of the hotel.
⑥ identify a contact person for timely follow-up consultation on the visitor's reply.
⑦ organization responsible person in the industry Web site registered member, released the hotel product information.
⑧ to collect customer contact information, new and old customers to carry out regular e-mail greetings, and send the new product and promotional information.
⑨ natural ranking for the site to do search engine optimization, search probability, so that the search for core keyword.
The ⑩ based on site visits and customer access, and adjust the site content and website promotion strategies.
① site selection is a ready-made templates, and hired a Web site developer, but both do the program to do a design, website design or website features, all seem very professional feel.
② site is completed, the content has not been updated.
The ③ website promotion by selected keywords is not accurate, making it difficult to search the corporate website.
④ Because the site does not do optimization, search engine ranking is very rearward.
The ⑤ customers message on the site has been no one replies, occasionally call me to the consultation has also been front harassing phone calls rejected.
Thinking and Problems
(1) above cases, the failure of A, the success of the hotel and B Hotel, brings us what is enlightenment?
② think about it, what are the requirements of network marketing?
③ A hotel in the site construction is completed, the hotel staff training, do you think is necessary? Why?
④ why the site is completed, the content has not been updated is one of the causes of the failure of B Hotel?